Anyone who has been marketing online knows that the lifeblood of a business is the traffic of a site. More visitors equal more sales. However, here are some ways that you can tweak your sites with to improve sales without the need to get more visitors.
The first method is to weave in your personal touch in your message. Nobody wants to buy from a total stranger, but many people will buy what their close friends recommend to them — word of mouth is very powerful. If you can convince your audience that you are a personal friend who has their best interest at heart, they will be convinced to buy your products. Remember to speak to an individual in your salesletter, not to your whole audience.
The second method is to publish testimonials and comments from your customers. A good idea would be to publish both good and bad comments; that way prospects will be really convinced that these testimonials are real. When prospects see testimonials on your website, they will have the confidence to buy from you because human beings follow the herd mentality; when others have bought and proven it authentic, they will jump on the bandwagon and buy too.
Use visual representations for the problems and solutions that your product offers — to the extent possible. A picture/diagram really helps in rapid communication of thoughts. Not everyone will read your text copy completely, but most people will surely see all image on your website. Images are useful for a website, but make sure they are not too heavy in size, so as to slow the website loading process. Thumbrule: keep all images less than 200 KB in size, and 80% images on your site should be less than 100KB in size. People like sites that load rapidly.
Offer quality bonuses to accompany the product — if possible. When you offer bonuses that complement your product, your prospects will feel it’s a very good deal and it would be stupid to miss it. Be sure to state the monetary value of your bonuses so that people will be even more compelled to grab your good bargain.
Lastly, ask for the order! Many websites show the products nicely, describe the benefits of their product, how it has solved many problems, even offere valuable bonuses but make it difficult to order because the order process is complicated or the order page is not visible across the website. Make it easy to order. Don’t make a buyer fill long forms and ask for information that you can collect later on. Keep the order process as simple as possible, and the order page should be visible across the website.