A lot of individuals concerned with designing their website focus almost exclusively on the visual appeal and the aesthetics. However, you have to make sure that anyone visiting your website can actually use it without experiencing technical issues that would motivate them to leave and never return. Keep reading into the following paragraphs for a number of things you need to test your websites for.
One very basic but essential test should be done in Internet browsers. Type in the name of your website URL with the www prefix and make sure it loads. Then also check to see if it loads without the www in front. So many websites load now without those three letters that many surfers do not even bother with them. Make sure that you are getting their traffic.
Check your web host for their uptimes. It might be impossible to find someone with 100% uptime, as things do happen and maintenance does have to take place. Still, find someone with uptime that is ridiculously close to perfect. Ideally, you will find someone that schedules their downtime for the least conspicuous Internet times (usually early Sunday morning before dawn) and places messages on all affected websites explaining the maintenance is planned and that they will be back online shortly.
Check out the view and functionality of your website across all possible platforms. This is going to mean desktop and laptop testing across operating systems like MacOS, Windows and Linux, as well as putting your website through the paces of Internet Explorer, Opera, Chrome, Safari and Firefox. You also need to test for a full spectrum of resolutions and monitor sizes. Then, you also have to check and test across tablets, smartphones and other mobile media devices.
Find a website or utility that will check your pages for dead links and incompatible coding sections. Dead links and nonfunctional portions of your pages are just u-turns for visitors that send them to other parts of the Internet that actually work. You lose traffic permanently, and search engines might even delist you until you are functional again. Test regularly, as links can break on the other end outside of your control.
Make a list of all your website certificates. Check them monthly to make sure that they are up to date. In addition to your broken link and incompatible code checks, have your entire directory of website files scanned thoroughly for viruses, malware and trojans. You want to make sure of two things here. First, you want to know that your website is secure and safe. Second, you want to know that you are not infecting anyone who visits.
People get online and visit websites for content, information and entertainment. If they can not find anything of value at your website because your page is not functional or otherwise inaccessible to them, they are going to hit the back or stop buttons on their browser and head somewhere else. Apply all the ideas presented in this article to keep the traffic you get.