An Internet domain name is your online identity — whether for your business or for your personal/professional blog. Therefore, you should be very careful about choosing a domain name that is memorable, scores quite well with search engine listings, has a confidence factor attached to it, and commands a brand value. A domain name is very important to your business correspondence and emails. Long may cause problems in communication, especially if the domain name seems complex.
Following are some tips in choosing a well-meaning domain name that captures the essence of your brand image or business:
1. Keyword oriented or a unique domain name? If your website is going to have a crucial role to play in your business, then it is important to have an adequately researched keyword incorporated within the brand name. Use the most searched-for term in search engine queries, within your domain name. Prior to launching your online business, you should do some research through website tools to find out which keywords register the most number of traffic during a month. For example, if you want to make a website based on advising people, you will find that the keyword help is normally typed in the search engine query window a lot more frequently than the word aid. If your domain name includes targeted keywords, than you will get higher rankings in the search engines like Google and Yahoo. You should bear in mind that, apart from having the targeted keyword in your domain name, you should also have keywords in other parts of your site as well.
2. Use a company name only if you are famous: That is right. If your company name overwhelms the basic product name, then by all means go for the company name as your domain name. For example, people normally use the term Xerox rather than photocopy and if you are Xerox, then you should go for Xerox as a domain name because of the sheer popularity of the brand name. This is usually not the case, so using a keyword-rich domain name is a better move for most people. To be on the right side of balancing your business well, you should buy a set of two domain names, one that represents your business/brand name, and another that represents keywords or key phrases.
3. Keep your domain name short: The shorter your domain name, the more memorable it is. If your domain name has an every-day lingo, the better it is! More often than not, you may find that a simple two-word domain name is already taken. The alternative in this case, is to put a hyphen (-) to your targeted keyword and then add the other word. SEO experts are of the belief that hyphenating two or more words makes a long domain name more search engine friendly. The flip side is that people do not tend to write words with hyphens naturally, and there is a chance that if someone has recommended your site to a friend, the friend may find himself going to a competitor’s site. So one has to understand and undergo a lot of study while choosing a domain name. After all, it is one prominent thing that can dictate the flow of your business. Also, you should avoid putting numbers like 4 instead of for in your domain name. It will lead to confusion if you have non-tech-savvy clients.
4. Dot.com only: If you intend to have a website for commercial or business reasons, then by all means go for a website which ends in extension .com. The domain name companies will market other options like .org, .us, .net, etc — and they all do equally well in search engine rankings (think of wikipedia.org). However if you want to market your business to retail customers, then dot .com is better mass appeal and easy memory retention.
5. Register similar domain names: If you believe that in the future you are going to have a huge amount of people visiting your website through word-of-mouth advertising, then you should consider registering similar domain names that direct to your main URL (e.g. www.datinginformation.com and www.datinginfo.com). There are cyber-squatters who register domain names in the hope that they will be selling them for a profit to someone who really needs that domain name. Before they do this, you should register the domain names if you think that such a possibility can occur.
6. Be patient: You should not choose a domain name in minutes merely just to get it done and over with. A hasty decision may cost you a lot. It is better to invest time in research and arrive at the right kind of domain name. You should also discuss the comprehensibility and usage of the domain name with friends, neighbors and well wishers to find how simple and commonplace it really is.
7. Any domain works: if your clients are Internet savvy tech people. You can choose any TLD, and numbers are equally welcome. So if my business is about coaching people to write software programs, then a domain like: code8.com — is as stylish and memorable as it can get.